The good news is that you can always get a good content company out there. They can help you create good content, and they know what to do with it once they have it. The bad news is that most of the good ones are already booked up for months in advance. You need to act now if you want your company to succeed at content marketing! Here's a 5-step guide on how to optimize your content marketing campaign using good content companies!
1. Audit Your Existing Content
The first step in optimizing your content is to audit all of the content you already have. You should look at internal and external sources of content.
Internal sources of content are things like your website, blog, social media channels, etc. External sources are sites where you repurpose or syndicate content to attract new prospects or lead them toward a conversion goal.
You should also audit all of the digital assets that you have in various forms, whether they're presentations on SlideShare, infographics on Pinterest, or videos on YouTube. If you don’t know how to go about it, you can hire a good content company to do it for you.
2. Understand Your Buyer Persona(s)
Now that you have an idea about the kind of content you're producing and where it's appearing, it's time to determine who is consuming it. It's important to focus more on your buyer personas rather than generalized audience interests. If you engage a good content company, you are assured of high-quality content tailored to your target audience’s interests.
3. Create a Content Marketing Strategy
Now that you've identified the type of content you're producing and who it's targeted towards, it's time to hire a good content company to help you create an editorial calendar. This includes deciding what topics you want to cover on your blog - or syndication sites - as well as which social media channels will be best for sharing this content.
Your editorial calendar should include a schedule for publishing new content and it should also take into account what times will be good to share your posts. For example, you might find that Pinterest is good for sharing infographics in the afternoons, while LinkedIn activities are best on Fridays.
4. Optimize Your Content Marketing Activity
In the previous steps, we defined your content and chose good days and times to share it. Now we'll start to look at how you can optimize those good choices with a good strategy with the help of a good content company.
For example, let's say that you've identified a good topic for your blog - such as why businesses should be using LinkedIn as part of their social media marketing - then you could create a good headline for this post - such as "5 Reasons Businesses Should Be Using LinkedIn."
In your social media posts, don't just share the good article. Post good headlines of good articles that are relevant to your audience.
5. Measure Your Content Marketing Activity
You can optimize your content more by tracking conversions, good interactions, good links, good mentions, good images and good sharing. A good content company can always help in this.
Conversion Tracking - This goes back to that whole point of good content is good conversions. Are you getting the right type of leads or sales? Then your content is optimized.
Image Optimization - If good images are good for shares, then they're also good for conversions. Optimizing good images on good posts will help good conversions, too.
Good Interactions - Links, good mentions and good interactions are also good for conversions. If your good content is good enough to get good links, good mentions and good interactions, then it's probably optimized already.
Interaction Tracking - You can track these with good analytics tools. Track good links and good mentions to see how many people are engaging with your good content and optimize if good enough.
Measure good shares - Good shares, good likes and good favorites can also be tracked. If you're sharing posts that get shared, then they're optimized.
If you’re a content marketer and don’t have the time or resources to create high-quality, engaging content for your audience, think about hiring a good content company. They can write it all from scratch for you! You will still need to be involved in the process of course because that is what they specialize in--but if you can’t write it yourself then this may be one way to get around that problem.